Maureen Veurman
Geen Paniek!
First Aid for Crisis Communication
AI-BOOK I 2024 I Original language AI-Book: Dutch
€ 9.95
Shortlisted for the 2025 Management Book of the Year Award in the Netherlands!
Sit Still or Take the Fall?
In this book, Maureen Veurman shows how to turn a crisis into an opportunity, so that after a scandal or disaster, your company can keep moving forward.
No two crises are the same, but the way people react to them is surprisingly predictable. Maureen Veurman, founder of UP Crisis Communication & Media, doesn’t just step in when the damage is done — she also works on prevention. One moment she’s advising a CEO not to fire an employee on the spot (but to guide them out with a velvet glove), the next she’s helping a company navigate a customer complaint, a data breach, or a #MeToo allegation.
What actions should you take? What words should you use?
In this book, you’ll find clear, practical advice , straight from the field.
About the author
Maureen Veurman (born 1978) is a highly experienced expert in communication, media, and reputation management, with a specialization in crisis communication. Her approach is grounded in honesty, transparency, and realism. She not only guides organizations through crises, but also helps them build resilience and strength in calmer times. Her company, UP Crisis Communication & Media, brings clarity and calm when things get turbulent.