Shortlisted for the 2025 Management Book of the Year Award in the Netherlands!

For a long time, we assumed that managers and employees were rational beings, doing what the mission, vision, and annual plans told them to do. Occasionally nudged by a bonus.

The reality is surprisingly different.

Groundbreaking research from MIT and Stanford shows that managers consistently and unconsciously make the wrong decisions, repeat the same ineffective solutions, and unintentionally undermine employee ownership and initiative. The result? A negative impact on motivation, accountability, revenue, and profits.

Neuromanagement introduces a new management paradigm rooted in cutting-edge neuroscience. It aligns with the natural motivations and automatic responses of people within your organization. In this book, you’ll learn how to strategically activate your employees’ (and your own) dopamine system to drive progress and achieve organizational goals.

Companies like TikTok, Facebook, Amazon, and Bol have long been using this behavioral knowledge to shape customer behavior with great success. Now it’s time to enrich our own familiar management models, methods, and beliefs with the scientific insights of today.