Organizations crave innovation, creativity, and out-of-the-box thinking. But rigid control systems often stand in the way — causing more harm than we realize. One in six employees suffers from burnout, and nearly two million people report working in toxic environments.

In this book, Bas Kodden reveals how to unlock peak performance, creativity, and initiative by recognizing and embracing non-conformist behavior. That is the key.

Dare to rebel, and dare to enable rebellion.

This book offers science-based tools and practical exercises to awaken the rebel within yourself and your team, escape the pressure to conform, and fully activate your collective potential. You’ll also learn how to tell the difference between a good rebel and a destructive one. The result? Real, positive change: greater workplace well-being, more innovation, and a stronger competitive edge.

The winners of tomorrow will be those organizations that learn to rebel.